Branding With Purpose
What I value most about creating designs is the lasting impact they can have—not only on the brand owner, but on the community the brand serves. Good design does more than look appealing; it tells a story, communicates a vision, and shapes the way people experience a brand. Every choice I make, from color and typography to composition and scale, is an opportunity to create meaning and influence perception.
Pop N Roll has been one of my most rewarding projects to date, and a perfect example of design bringing an idea to life. What began as the owner’s son simply wanting ice cream in the neighborhood evolved into a full-scale brand with a meaningful local presence.
Below is the final design developed through a collaborative process with Eily, the owner of Pop N Roll. You’ll also find videos she created that document the journey and evolution of the design from concept to completion.
Pop N Roll
Lauch
Wrapped Up
Delivery - The Beginning
For All The Buzz, I designed a vibrant vehicle wrap that turned a standard van into a mobile storefront. I also helped shape the brand’s visual identity, from color palette and typography to logo placement, ensuring a cohesive and memorable experience wherever the van went.
All The Buzz
The Product
Trademark Roofing was the first large company I worked with to redesign an existing vehicle look. Prior to this project, a couple of their vehicles that were part of their fleet featured simple, minimal decals. I reimagined the design to create a more cohesive and visually striking presence across over 30 vehicles of varying makes and models. Below, you’ll see the transformation from their original vehicles to the final updated designs.
Trademark Roofing
Original Decals
Final Design
Installation
Wrapped Up
Client Feedback
SWFL Produce wanted to launch a brand dedicated specifically to berries, so I helped develop a visual identity that remained connected to their original brand, making it easy for customers to associate the two. I designed a complementary logo and an eye-catching trailer wrap for their first vehicle under this new branch, creating a cohesive and engaging brand presence from the start.
The Berry Wagon
